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Karen Sakai
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BRANDED CONTENT
A Sample of Some of My Creative Ideas that Have Sold Through
Entertainment Campaigns
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Paramount - Jackass Forever
On Jackass Forever's premiere, we let them take complete control over FailArmy's social channels with jackass themed single clip series, trailer previews, takeover announcement video, and this custom shot Jackass Quiz Show with overall campaign results exceeding all benchmarks, making the perfect partnership.
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Paramount - Sonic the Hedgehog
Selling through a first-to-market idea integrating Sonic directly into the scenes of UGC clips, we animated sprites to create a custom video focused on Sonic's super speed to get fans excited to see the movies in theaters.
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Paramount - Top Gun Maverick
To build excitement amongst a new generation in Top Gun: Maverick, we made a custom docu-series showing real-life “Young Mavericks” highlighting up & comers who are paving the way in excellence within their respective disciplines.
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Paramount - 80 for Brady
We eventized the premiere of 80 for Brady with a 5-part “Life Is Better With Friends” custom video series that combined UGC videos of best friends in hilarious real-life scenarios with relevant clips from the film.
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ABC - Home Economics S2
Getting the word out and announcing Season 2 of ABC's hit series, Home Economics on ABC! FailArmy got cast members Topher Grace and Karla Souza to react to the best family fails we've ever seen that were also thematically aligned with scenes from the show.
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ABC - Bless This Mess
For ABC's new series about a newlywed couple's plan to leave the big city for Nebraska that doesn't go as expected, we tapped into FailArmy's "Reasons Why" format to create a hilarious video on country living, where we seamlessly integrated moments from the show.
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Entertainment Campaigns
CPG Campaigns
All Categories
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Coca-Cola - Vitaminwater
For Vitaminwater, we sold through a first-to-market animated comedy series mixed with animation and UGC clips that follow DJ Dillon Francis, his childhood BFF Eric, and other famous faces. With Dillon and Eric getting inspired to make big ideas happen while watching TV on their sofa, we follow their hilarious journey of Vitaminwater, turning them into KINGS!
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Campbell's
Helping Campbell's keep the ❄️ magic alive! We created Poke My Heart video filled with kids all around the country enjoying playing in the snow to inspire viewers to sign the @Campbells pledge at http://SaveTheSnowDay.com to #Savethesnowday.
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P&G - Pantene
We partnered with Pantene to celebrate and support #BeautifuLGBTQ families showing that the path to parenthood looks different for everyone, but the love that connects us makes us family. Check out our produced "Celebration of the Family" for Pantene here: https://www.youtube.com/watch?v=foGjXH45MoA
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General Mills - Cinnamon Toast Crunch
Cinnamon Toast Crunch's goal was to increase brand recognition & by connecting with their most influential consumer: Latinx Tweens. So, we created an engaging Tween-targeted campaign that integrated "Cinnamoji" animated characters directly into "CinnaFuego Fridays" custom compilations that built excitement & awareness for the CinnaFuego Toast Crunch product release
CPG Campaigns
Tech Campaigns
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RYFF - Cyberpower
Through a sponsored “8 Places Your Hardware Died Too Soon” video, we created a video that resonated with our audience by connecting to their frustrating battles with technology. We also used proprietary, next-generation intelligent image RYFF “placer” technology to seamlessly integrate branding and products into our content.
Tech Campaigns
Insurance Campaigns
All Categories
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American Family Insurance - Auto
To support AmFam's Dream Fearlessly campaign, we created a series proving that life's best journeys aren't solely about the destination but also the rides that drive those fearless dreams. Our single-clip series used authentic & heartwarming auto moments that beautifully illustrated what happens on the open road of life.
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Haven Life
Using key insights and building on the success of our first campaign, we tapped into a popular franchise series that focused on the benefits of protecting your family, showing how having life insurance is a significant step people can follow to take care of the people they love the most.
Insurance Campaigns
Misc. Campaigns
All Categories
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Pandora
To align Pandora with nostalgic sentiment and being home for the holidays, we built awareness of Pandora's Timeless jewelry by leveraging authentic, timeless holiday UGC moments in our library, creating cross-screen content media program
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Leukemia & Lymphoma Society
After creating a video spec, we sold through a partnership with the Leukemia & Lymphoma Society to inspire people to sign up for their Team In Training program. Using extraordinary real-life physical feats, we aimed highlights LLS' best-in-class endurance challenges worldwide that raised money for pioneer groundbreaking research and advancements.
Misc. Campaigns
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