top of page



Trusted Media Brands | Jukin Media - Associate Director of Integrated Marketing 

2019 - Present

  • Drove $7.3M+ in revenue through innovative content partnerships with renowned brands like FailArmy, Taste of Home, People Are Awesome, and The Pet Collective, showcasing my ability to ideate and lead impactful collaborations.

  • Led the execution of $1M+ scampaigns for industry giants such as ABC, Disney, Fox, Hulu, Netflix, Paramount, P&G, Hershey’s, Campbell’s, Coca-Cola, & General Mills, collaborating seamlessly with cross-functional teams across global regions to ensure successful campaign delivery.

  • Managed over 200 inbound Requests for Proposals (RFPs) annually, from ideation and crafting compelling pitch decks to meticulous budget management to post-sales client relations, showcasing adeptness in end-to-end project management.

  • Elevated TMB brand awareness by employing captivating visual storytelling techniques like creating visual mocks, video specs, and sizzle reels, resulting in a notable 10% increase in inbound proposals year over year. 

  • Directed 20+ direct-to-consumer retail ads, driving substantial merchandise sales and crafting engaging B2B campaign materials for over 66 potential licensing clients, leveraging a vast 70K+ UGC Library.

  • Implemented robust performance measurement strategies and used my knowledge of media, social platforms, and screens to offer actionable insights to drive creative content strategies and enhance campaign effectiveness.

2006 - 2019

Hearst - Digital & Integrated Sales & Marketing Associate

  • Led creative efforts in responding to digital/print/social RFPs for the Hearst portfolio, like Elle, Esquire & Cosmopolitan, consistently outperforming campaign benchmarks by an average of 20% and generating $6M+ in annual revenue. 

  • Designed sales materials and served as the lead copywriter for branding and promotional print content at Food Network Magazine, Good Housekeeping, and Marie Claire, driving $3.5M+ in annual revenue and managing a team of 5 interns

  • Served as a vital team member in developing and executing Food Network in Concert, the network’s first food and music festival, resulting in $5M+ in revenue across multiple platforms.

2009 - 2014

G Group | Noise TV - Development Producer

  • Generated over 60 innovative concepts and storylines for a diverse range of reality TV shows and documentaries, demonstrating a deep understanding of the entertainment industry, with five selected for full development 

  • Developed ten shows from initial concept to complete series, including creating sizzle reels for pitching to TV Networks. 

  • Led a team of 8 producers while serving as head writer, head of research, casting/location scout, and oversaw productions as the on-set talent wrangler. 


UCLA | Bachelor's Degree

Sociology Major, Political Science Minor - emphasis on Mass Media Studies

  • Awards / Memberships: Student Employee of the Year (UCLA Library), Asia Pacific Arts Magazine Staff Writer, Nikkei Student Union, CASA HEIWA Mentorship Program

& Expertise

Areas of Expertise:

  • Creative Strategy

  • Visual Storytelling

  • Integrated/Partnership Marketing

  • Branded Content

  • Brand Development

  • Strategic Collaboration

  • Influencer Marketing

  • Campaign Management

  • Budgeting and Forecasting

  • Market Research and Analysis

  • Project Management

  • Content Development

  • Client Relationship Management

Software Skills:

  • MS 365 (Word, Excel, PowerPoint, Outlook)

  • Google Suite

  • Keynote

  • Adobe CC - Photoshop & Premiere Pro

  • Canva 

  • Google/YouTube/Facebook/Instagram Analytics

  • Media Radar

  • Shareablee

  • Boostr

  • Salesforce

  • Brandtale

bottom of page