Work
Experience
2019 - Present
Trusted Media Brands | Jukin Media - Associate Director of Marketing
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Create world-class advertising solutions while leading turnkey & high-level $1M+ custom executions bringing in over $7.3M in branded content partnerships for Taste of Home, Reader’s Digest, Family Handyman, FailArmy, People Are Awesome, The Pet Collective, & Poke My Heart.
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Collaborate with multiple stakeholders in global sales, licensing, business development, research, pricing, social, & programming to conceptualize, pitch, budget, develop, & execute successful social, CTV/OTT, digital, print, & 360 campaigns for brands such as ABC, Disney, Fox, Hulu, Netflix, Paramount, P&G, Hershey’s, Campbell's, Coca-Cola, & General Mills.
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Act as the principal integrated marketing lead supporting North America, UK, & APAC teams, strategically problem-solving through brainstorm meetings, creative ideation, budgeting, & concept development, & crafting decks, while project-managing & prioritizing over 200+ high-level RFPs & client briefs, annually.
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Elevate TMB’s visual storytelling by bringing a unique creative vision to life with visual mocks, video specs, and sizzle reels, increasing social & streaming brand awareness, resulting in a 10% increase in inbound proposals YOY.
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Conceptualize DTC retail ads to drive merchandise sales and create B2B campaign creative, decks, and video assets for 66+ prospective licensing clients, utilizing TMB’s 70K+ UGC library.
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Create efficient workflows providing status reports and producing competitive set analytics, content executions, & internal brand metrics for audience development.
2006 - 2019
Hearst - Digital & Integrated Sales & Marketing Associate
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Assisted West Coast team in creating integrated marketing campaign creative and marketing plans for the digital portfolio (inc., Elle, Esquire, Cosmopolitan, Harper’s Bazaar), bringing in $6M+, annually, across entertainment, sports, automotive, CPG, fashion, & pharma categories.
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Acted as the creative force behind RFP responses with marketing programs of high-impact media, branded content, social posts & experiential— outperforming campaign benchmarks on average by 20%.
Sales and Marketing Planner
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Crafted marketing strategy by designing sales materials for distribution & acted as the lead copywriter for promotional content at Food Network Magazine & Good Housekeeping, bringing in over $3.5M+ revenue, annually.
Sales Coordinator
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Influenced the development & execution of Food Network in Concert in collaboration with cross-functional teams for Food Network’s first ever food & music festival by managing the event’s platinum sponsorship Citi Lounge and assisted in bringing in over $5M+ in revenue across digital, print, linear, event activations, & experiential.
Sales Assistant
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Oversaw a team of 5 interns, planned agency events, acted as contact for client communications, and assisted LA Sales Director in bringing in over $2M+ revenue at Marie Claire Magazine.
2009 - 2014
G Group | Noise TV - Development Producer
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Conceptualized 60+ unscripted shows and film documentaries, with 5 selected for full development.
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Developed 10 shows from initial concept to complete series with sizzle reels to pitch to TV Networks.
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Led a team of 8 producers & acting as head writer, head of research, casting/location scouting, & oversaw productions as the on-set talent wrangler.
Education
UCLA | Bachelor's Degree
Sociology Major, Political Science Minor - emphasis on Mass Media Studies
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Awards / Memberships: Student Employee of the Year (UCLA Library), Asia Pacific Arts Magazine Staff Writer, Nikkei Student Union, CASA HEIWA Mentorship Program
Skills
& Expertise
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MS 365 (Word, Excel, PowerPoint, Outlook)
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Google Suite
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Keynote
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Photoshop
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Premiere Pro
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Canva
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Google/YouTube/Facebook/Instagram Analytics
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Media Radar | Shareablee
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Boostr | Salesforce
Interests:
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Branded Content Marketing & Creative | Mentorship | Creating Memes & Gifs | Non-fiction Entertainment