RESUME

Work
Experience

2024 - Present

Led creative strategy and integrated marketing execution across 150+ branded content RFPs across gaming, entertainment, and CPG. Drove $3.5MM+ in closed revenue across Fandom, GameSpot, TV Guide and Screen Junkies.
Developed and sold fan-first social, digital and experiential campaigns with Ubisoft, McDonald’s, Hulu, FX, LEGO and Wendy’s. Highlights include a custom-built Fortnite UEFN experience, blending immersive world-building with branded storytelling.
Partnered with Sales, Content, Social, Research, Production, and Community teams and third-party vendors to deliver fan‑driven programs from pitch through post‑sale execution, including Fandom's Comic-Con Parties.
Managed proposals at $500K+ budget levels, working with influencers/talent, and overseeing production and distribution elements while ensuring alignment with client KPIs and cross-platform feasibility.
Translated fan behavior insights and genre trends into compelling, multi-platform pitch narratives, positioning Fandom as the definitive partner for authentic fan-first activations.
Used Generative AI tools and Canva to create visual mocks and video assets that brought campaign ideas to life.

2019 - 2024

Generated $7.3MM+ in revenue by leading high-value branded content partnerships across Taste of Home, FailArmy, Reader’s Digest, People Are Awesome, and The Pet Collective.
Drove $1MM+ social, digital and CTV campaigns by collaborating with sales, licensing, research, and programming teams for brands such as Disney, Hulu, Netflix, Paramount, P&G, Hershey’s, Coca-Cola, and General Mills.
Managed 200+ RFPs from ideation to post-sales across North America, EMEA, and APAC. Oversaw pitch decks, budgets and client communication.
Increased inbound RFP volume by 10% YoY through by creating mocks, video specs, and sizzle reels.
Ideated and executed 20+ consumer facing retail ads and supported B2B campaigns for 66+ prospective licensing clients.
Streamlined internal workflows by delivering timely status reports, competitive insights, and brand performance metrics to inform audience development strategies.

2006 - 2019

Created digital, print, and social RFP responses for Elle, Esquire, and Cosmopolitan. Generated $6MM+ in annual revenue and exceeded campaign benchmarks by 20%.
Designed sales materials and served as lead copywriter for branded content across Food Network Magazine, Good Housekeeping, and Marie Claire. Contributed $3.5MM+ in annual revenue and managed a team of 5 interns.

Played a key role in developing and executing Food Network in Concert, the network’s first food and music festival. The event generated $5MM+ in revenue across multiple platforms.

2009 - 2014

Generated over 60 reality and documentary concepts, with 5 selected for full development
Developed 10 shows from concept to series, including sizzle reels and pitch decks.
Led a team of 8 producers while serving as head writer, researcher and casting/location lead.
Acted as on-set talent coordinator for various pilots and series.

Sociology Major (emphasis on Mass Media Studies), Political Science Minor

Awards / Memberships: Student Employee of the Year (UCLA Library), Asia Pacific Arts Magazine Staff Writer, Nikkei Student Union, CASA HEIWA Mentorship Program

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