RESUME

Work
Experience

2019 - Present

Drove $7.3M+ in revenue through innovative content partnerships with renowned brands like FailArmy, Taste of Home, People Are Awesome, and The Pet Collective, showcasing my ability to ideate and lead impactful collaborations.
Led the execution of $1M+ scampaigns for industry giants such as ABC, Disney, Fox, Hulu, Netflix, Paramount, P&G, Hershey’s, Campbell’s, Coca-Cola, & General Mills, collaborating seamlessly with cross-functional teams across global regions to ensure successful campaign delivery.
Managed over 200 inbound Requests for Proposals (RFPs) annually, from ideation and crafting compelling pitch decks to meticulous budget management to post-sales client relations, showcasing adeptness in end-to-end project management.
Elevated TMB brand awareness by employing captivating visual storytelling techniques like creating visual mocks, video specs, and sizzle reels, resulting in a notable 10% increase in inbound proposals year over year.
Directed 20+ direct-to-consumer retail ads, driving substantial merchandise sales and crafting engaging B2B campaign materials for over 66 potential licensing clients, leveraging a vast 70K+ UGC Library.
Implemented robust performance measurement strategies and used my knowledge of media, social platforms, and screens to offer actionable insights to drive creative content strategies and enhance campaign effectiveness.

2006 - 2019

Led creative efforts in responding to digital/print/social RFPs for the Hearst portfolio, like Elle, Esquire & Cosmopolitan, consistently outperforming campaign benchmarks by an average of 20% and generating $6M+ in annual revenue.
Designed sales materials and served as the lead copywriter for branding and promotional print content at Food Network Magazine, Good Housekeeping, and Marie Claire, driving $3.5M+ in annual revenue and managing a team of 5 interns.

Served as a vital team member in developing and executing Food Network in Concert, the network’s first food and music festival, resulting in $5M+ in revenue across multiple platforms.

2009 - 2014

Generated over 60 innovative concepts and storylines for a diverse range of reality TV shows and documentaries, demonstrating a deep understanding of the entertainment industry, with five selected for full development
Developed ten shows from initial concept to complete series, including creating sizzle reels for pitching to TV Networks.
Led a team of 8 producers while serving as head writer, head of research, casting/location scout, and oversaw productions as the on-set talent wrangler.

Sociology Major, Political Science Minor - emphasis on Mass Media Studies

Awards / Memberships: Student Employee of the Year (UCLA Library), Asia Pacific Arts Magazine Staff Writer, Nikkei Student Union, CASA HEIWA Mentorship Program

Areas of Expertise:

Software Skills: