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RESUME

Work
Experience

Trusted Media Brands | Jukin Media - Associate Director of Integrated Marketing | Manager of Integrated Marketing

2019 - Present

  • Create world-class advertising solutions while leading turnkey & high-level $1M+ custom executions bringing in over $7.3M in branded content partnerships for Taste of Home, Reader’s Digest, Family Handyman, FailArmy, People Are Awesome, The Pet Collective, & Poke My Heart.
     

  • Collaborate with multiple stakeholders in global sales, licensing, business development, research, pricing, social, & programming to conceptualize, pitch, budget, develop, & execute successful social, CTV/OTT, digital, print, & 360 campaigns for brands such as ABC, Disney, Fox, Hulu, Netflix, Paramount, P&G, Hershey’s, Campbell’s, Coca-Cola, & General Mills.
     

  • Act as the principal integrated marketing lead supporting North America, UK, & APAC teams, strategically problem-solving through brainstorm meetings, creative ideation, budgeting, & concept development, & crafting decks while project-managing & prioritizing over 200+ high-level RFPs & client briefs annually.
     

  • Elevate TMB’s visual storytelling by bringing a unique creative vision to life with visual mocks, video specs, and sizzle reels, increasing social & streaming brand awareness, resulting in a 10% increase in inbound proposals YOY.
     

  • Conceptualize DTC retail ads to drive merchandise sales and create B2B campaign creative, decks, and video assets for 66+ prospective licensing clients, utilizing TMB’s 70K+ UGC library.
     

  • Create efficient workflows providing status reports and producing competitive set analytics, content executions, & internal brand metrics for audience development.

2006 - 2019

Hearst - Digital & Integrated Sales & Marketing Associate

  • Assisted West Coast team in creating integrated marketing campaign creative and marketing plans for the digital portfolio (inc., Elle, Esquire, Cosmopolitan, Harper’s Bazaar), bringing in $6M+ annually across entertainment, sports, automotive, CPG, fashion, & pharma categories.
     

  • Acted as the creative force behind RFP responses with marketing programs of high-impact media, branded content, social posts & experiential— outperforming campaign benchmarks on average by 20%.
     

Sales and Marketing Planner

  • Crafted marketing strategy by designing sales materials for distribution & acted as the lead copywriter for promotional content at Food Network Magazine & Good Housekeeping, bringing in over $3.5M+ revenue annually.
     

Sales Coordinator

  • Influenced the development & execution of Food Network in Concert in collaboration with cross-functional teams for Food Network’s first-ever food & music festival by managing the event’s platinum sponsorship Citi Lounge and assisted in bringing in over $5M+ in revenue across digital, print, linear, event activations, & experiential.
     

Sales Assistant

  • Oversaw a team of 5 interns, planned agency events, acted as a contact for client communications, and assisted LA Sales Director in bringing in over $2M+ revenue at Marie Claire Magazine.

2009 - 2014

G Group | Noise TV - Development Producer

  • Conceptualized 60+ unscripted shows and film documentaries, with 5 selected for full development.
     

  • Developed 10 shows from initial concept to complete series with sizzle reels to pitch to TV Networks.
     

  • Led a team of 8 producers & acting as head writer, head of research, casting/location scouting, & oversaw productions as the on-set talent wrangler.

Education

UCLA | Bachelor's Degree

Sociology Major, Political Science Minor - emphasis on Mass Media Studies
 

  • Awards / Memberships: Student Employee of the Year (UCLA Library), Asia Pacific Arts Magazine Staff Writer, Nikkei Student Union, CASA HEIWA Mentorship Program

Skills
& Expertise

  • MS 365 (Word, Excel, PowerPoint, Outlook)

  • Google Suite

  • Keynote

  • Photoshop

  • Premiere Pro

  • Canva 

  • Google/YouTube/Facebook/Instagram Analytics

  • Media Radar | Shareablee

  • Boostr | Salesforce

Interests:

  • Branded Content Marketing & Creative | Mentorship | Creating Memes & Gifs | Non-fiction Entertainment

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